We're celebrating Small Business Saturday today, and we just want to take a moment to say THANK YOU to everyone that's supported us throughout our entrepreneurial journey. Whether you just discovered the brand today, or have been around from the beginning, we're extremely grateful for your support. It really means the world to us!
Even though Sunmit and I were born in India, we've spent most of our lives away from there. We grew up in Kuwait, which was pretty foreign to us, and then moved to America, which was even more foreign and somewhat daunting.
But it was those uncomfortable circumstances and that led us to create Rootsgear Clothing Co., back in 2004. We had this burning desire to preserve our culture and showcase our pride. We truly believed in one thing, that integration did not mean assimilation; that we could co-exist in any environment without having to sacrifice our culture, our beliefs, our traditions, and our heritage.
That core belief is what has led to 15 successful years of being in business. Of course like any business, we've had good years and bad years, but today we feel greatly blessed to be standing tall, stronger than ever.
Our passion for preserving, creating, and carrying culture forward motivates us every day, and we're extremely grateful to see you share that vision with us. For us, Rootsgear garments aren't just made for comfort or fashion, they're reminders to preserve what our ancestors left for us, and to do the same for the coming generations.
